Shopify QR Codes vs Super QR Codes - Which One Should You Use?
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QR codes are a simple and effective way for Shopify merchants to connect offline and online experiences. They work on product packaging, receipts, in-store displays, flyers, and event materials. When you want to create QR codes for your store, you can choose Shopify's built-in generator or use a dedicated app like Super QR Codes. This article explains the differences and helps you pick the right tool for your needs.
What Shopify's Free QR Code Generator Does
Shopify provides a free QR code generator that is quick to use and ideal for basic needs.
- Creates static QR codes that link to a product, collection, or any custom URL
- Offers basic styling options like color and logo placement
- Does not provide analytics or scan tracking
- Does not store codes in your Shopify data or metafields
This tool is useful for merchants who need a handful of quick, one-off codes. If you need automation, tracking, or large scale generation, you will likely need a more feature rich solution.
How Super QR Codes Takes It Further
Super QR Codes is built for merchants and agencies that want automation, flexibility, and measurable results. It adds features designed for growing stores and teams that need to manage many codes and integrate them into Shopify workflows.
Key features
- Dynamic QR codes - edit the destination URL at any time so printed materials remain useful
- Analytics - track scans by time, device, and campaign to measure ROI
- Deep Shopify integration - automatic QR code generation for products, collections, orders, and customers; codes saved to Shopify metafields for easy Liquid integration
- Automatic QR codes via Shopify Flow - generate and save codes automatically when resources are created or updated
- QR Code API - generates ready-to-use PNG or SVG images for emails and web pages
- Bulk generation - create hundreds of codes in a single operation
- Smart redirects - route scans to region-specific pages, landing pages, or promotional URLs
- Design customization - brand the look of your QR codes including colors and styles
Feature comparison
| Feature | Shopify QR Code Generator | Super QR Codes |
|---|---|---|
| Type of QR code | Static only | Static, Dynamic, Automatic |
| Editable destination | No | Yes |
| Analytics and reporting | No | Yes |
| Shopify integration | Manual creation, not stored in store data | Deep - Admin, POS, Flow, and metafields |
| Bulk generation | No | Yes |
| Smart redirects | No | Yes |
| API access | No | Yes |
| Design customization | Basic | Advanced |
| Automation | No | Yes |
| Best for | Beginners and single use campaigns | Growing stores, agencies, and automated workflows |
Which One Should You Choose?
Use Shopify's free generator if you need a quick, simple QR code for a one-off campaign or a small number of labels. It is fast and free, and it handles the basic use cases.
Choose Super QR Codes if you need:
- Dynamic control over destinations so you can update links without reprinting
- Analytics to measure scan performance and conversion
- Bulk creation for large catalogs or marketing rollouts
- Automation and integration with Shopify Flow and POS
- An API to embed generated QR images into emails and sites programmatically
For agencies and merchants running multiple campaigns, or stores that use in-person retail and Shopify POS together, Super QR Codes provides workflow automation and tracking that turns QR codes into measurable marketing assets.
Final thoughts
QR codes are no longer a novelty. They are a reliable bridge between offline and online channels. Shopify's generator is ideal for merchants who want a plain, one-off QR code. Super QR Codes is for teams that want automation, deeper Shopify integration, and analytics that help you optimize campaigns.